Please also note that marking criterion 2. above refers to your ability to use the creative industries concepts and terminology you have encountered during the course of this unit – this includes the extent to which you are able to connect the immediate topic of your Brisbane Music Video to wider creative industries issues.

As noted in the Brisbane Music Video proposals section above, this means that you will not be able to do well if you merely focus on a specific creative industries sector / company / organisation / artist without placing them within a wider creative industries context.

Your final Brisbane Music Video must be submitted in hardcopy. If you would like to receive it back with your tutor’s comments after the end of semester, please make sure you attach a sufficiently large self-addressed, stamped envelope to the final Brisbane Music Video as you hand it in.

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Brisbane, Music Video, Creative, fireworks, Production, music, video, track,, Australia, business.

Business Type: Small Company

There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:

* a company limited by shares. The most common form of company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed for non-commercial purposes, such as clubs or charities. The members guarantee the payment of certain (usually nominal) amounts if the company goes into insolvent liquidation, but otherwise they have no economic rights in relation to the company .

IDENTIFYING THE BRAND PLATFORM Every brand in this category fights for acquisition in the lucrative pre paid youth market.3 This audience makes up the majority of VMA's customer base which is largely between the ages of 14-24. Although VMA has less punch in the post paid and business sectors its advantage is that when it comes to marketing it can focus on a more defined audience. The opportunity was to focus entirely on the youth audience and create a brand platform that was exclusively relevant to them. Once focused two basic insights helped shape our platform. Firstly this audience use their phone almost exclusively for social reasons. What is important to them keeping in touch with their friends. As a price sensitive audience the overwhelming communication tool of choice is text messaging. Secondly analysis of the market was already showing that the Warren campaign was attracting high volume groups of texters (not surprising given the 5c Virgin to Virgin Text rate that he promoted) and that Virgin users were amongst the highest texters in the market.4 The implication was cost effective messaging was crucial to this audience and the core takeout from the Warren campaign. Our messaging capability would be further strengthened by 25c photo messaging. Youth Messaging was the logical brand platform to adopt. This meant our Brisbane Music Video needed to be about messaging (both picture and text) rather than just pictures.